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Advertising, Promotions, And Marketing Managers
Managers Of Advertising, Promotions, And Marketing Devise Strategies To Generate Interest In Products Or Services. They Collaborate With Art Directors, Advertising Sales Agents, And Financial Staff.
An Advertising Manager Generates Interest In A Product Or Service Among Potential Buyers For A Department, An Entire Organisation, Or On A Project Basis (account).
They Work In Advertising Agencies That Create Advertising Campaigns For Clients, Media Companies That Sell Advertising Space Or Time, And Organisations That Heavily Advertise. They Work With Salespeople And Others To Generate Ideas For Advertising Campaigns, And They Supervise The Staff That Creates The Ads. They Also Meet With The Finance Department To Plan The Advertising Campaign's Budget And Cost Estimates.
An Advertising Manager Frequently Acts As A Liaison Between The Client Who Requires The Advertising And The Advertising Or Promotion Agency That Creates And Places The Ads. Different Advertising Managers May Oversee In-house Accounts, Creative, And Media Services Departments In Larger Organisations With A Large Advertising Department.
Advertising, Promotions, And Marketing Managers' Responsibilities
Managers Of Advertising, Promotions, And Marketing Typically Do The Following:
- Work With Department Heads Or Staff To Discuss Budgets And Contracts, Marketing Plans, And Advertising Media Selection.
- Make Plans For Promotional Campaigns Such As Contests, Coupons, Or Giveaways.
- Plan Your Advertising Campaigns, Including The Media You Will Use, Such As Radio, Television, Print, Online Media, And Billboards.
- Advertising Contracts Are Negotiated.
- Examine The Appearance And Feel Of Websites Used In Campaigns Or Layouts, Which Are Sketches Or Plans For Advertisements.
- Organize Market Research Studies And Analyse The Results To Better Understand Customer And Market Opportunities For Businesses.
- Create Pricing Strategies For Products Or Services That Will Be Marketed To The Target Customers.
- Meet With Clients To Offer Marketing Or Other Related Advice.
- Oversee The Daily Activities Of Advertising, Promotion, And Marketing Staff And Direct Their Hiring.
Advertising Managers Generate Interest In A Product Or Service Among Potential Buyers. They Do This For A Department, An Organisation As A Whole, Or On A Project-by-project Basis (referred To As An Account). Advertising Managers Work In Advertising Agencies That Create Advertising Campaigns For Clients, Media Companies That Sell Advertising Space Or Time, And Organisations That Spend A Lot Of Money On Advertising.
Advertising Managers Collaborate With Sales Representatives And Others To Generate Ideas For Advertising Campaigns. They Are In Charge Of The Advertising Team. They Collaborate With The Finance Department To Create A Campaign Budget And Cost Estimates.
Advertising Managers Frequently Act As Liaisons Between The Client And The Advertising Or Promotion Agency That Creates And Places The Advertisements. Different Advertising Managers May Oversee In-house Accounts As Well As Creative And Media Services Departments In Larger Organisations With Extensive Advertising Departments.
Furthermore, Some Advertising Managers Specialise In A Specific Field Or Type Of Advertising. Media Directors, For Example, Decide How A Marketing Campaign Will Reach Customers. They Can Use Any Or All Of The Following Media: Radio, Television, Newspapers, Magazines, The Internet, And So On.
Advertising Managers, Also Known As Account Executives, Manage Clients' Accounts But Are Not In Charge Of Developing Or Supervising Advertising Creation Or Presentation. That Task Is Assigned To The Creative Services Department.
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Promotions Managers Oversee Programmes That Combine Advertising And Purchasing Incentives To Boost Sales. To Target Customers, The Programmes Frequently Use Direct Mail, Newspaper Inserts, Internet Advertisements, In-store Displays, Product Endorsements, Or Special Events. Purchasing Incentives Include Discounts, Samples, Gifts, Rebates, Coupons, Sweepstakes, And Contests.
Marketing Managers Forecast Demand For An Organization's And Its Competitor's Products And Services. They Identify Potential Markets For The Company's Products.
Pricing Strategies Are Also Developed By Marketing Managers To Assist Organisations In Maximising Profits And Market Share While Ensuring That The Organisations' Customers Are Satisfied. They Work With People In Sales, Public Relations, And Product Development.
A Marketing Manager, For Example, May Keep An Eye Out For Trends That Indicate The Need For A New Product Or Service. Then He Or She Can Help With The Development Of That Product Or Service As Well As The Creation Of A Marketing Plan For It.
Managers Of Advertising, Promotions, And Marketing Work Environment
About 23,200 People Work As Advertising And Promotions Managers. The Following Companies Are The Largest Employers Of Advertising And Promotions Managers:
| Public Relations, Advertising, And Related Services | 49% |
| Information | 12% |
| Company And Enterprise Management | 9% |
| Wholesale Trade | 4% |
| Self-employed | 3% |
There Are Approximately 293,700 Marketing Managers Working In The United States. The Following Companies Are The Largest Employers Of Marketing Managers:
| Services In The Fields Of Professional, Scientific, And Technological Expertise | 23% |
| Company And Enterprise Management | 13% |
| Insurance And Finance Ten Per Cent | 10% |
| Manufacturing | 9% |
| Wholesale Trade | 8% |
Because The Work Of Advertising, Promotions And Marketing Managers Has A Direct Impact On A Company's Revenue, People In These Occupations Frequently Collaborate With Top Executives.
Advertising, Promotions And Marketing Managers' Jobs Can Be Stressful, Especially When Deadlines Are Approaching. They May Also Travel To Meet With Clients Or Media Representatives.
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Work Schedules For Advertising, Promotions, And Marketing Managers
The Majority Of Advertising, Promotions And Marketing Managers Are Full-time Employees. Some Advertising And Promotion Executives Work More Than 40 Hours Per Week.
Becoming Advertising, Promotions, Or Marketing Manager
Most Positions In Advertising, Promotions And Marketing Management Require A Bachelor's Degree. These Executives Have Typically Worked In Advertising, Marketing, Promotions, Or Sales.
Managers Of Advertising, Promotions, And Marketing Need Education
Most Positions In Advertising, Promotions And Marketing Management Require A Bachelor's Degree. Some Employers Prefer A Bachelor's Degree In Advertising Or Journalism For Advertising Management Positions. Marketing, Consumer Behaviour, Market Research, Sales, Communication Methods And Technology, Visual Arts, Art History, And Photography Could All Be Part Of A Relevant Course Of Study.
A Bachelor's Degree Is Required For The Majority Of Marketing Managers. Business Law, Management, Economics, Finance, Computer Science, Mathematics, And Statistics Courses Are Beneficial. Courses In Computer Science, For Example, Can Help You Develop A Strategy For Maximising Online Traffic By Utilising Online Search Results Because Maximising Such Traffic Is/critical For The Success Of Digital Advertisements And Promotions. Furthermore, Completing An Internship While Still In School Can Be Beneficial.
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For Advertising, Promotions, And Marketing Managers, Work Experience In A Related Occupation
Managers Of Advertising, Promotions, And Marketing Typically Have Prior Experience In Advertising, Marketing, Promotions, Or Sales. Many Managers, For Example, Were Previously Employed As Sales Representatives, Buyers Or Purchasing Agents, Or Public Relations Specialists.
Essential Skills For Advertising, Promotions, And Marketing Managers
Analytical Abilities- Managers Of Advertising, Promotions, And Marketing Must Be Able To Analyse Industry Trends To Determine The Most Promising Strategies For Their Company.
Communication Abilities- During The Advertising, Promotions, And Marketing Process, Managers Must Be Able To Effectively Communicate With A Broad-based Team Comprised Of Other Managers Or Staff Members. They Must Also Be Able To Effectively Communicate With The General Public.
Creativity- Managers Of Advertising, Promotions, And Marketing Must Be Able To Think Creatively And Come Up With New Ideas.
Decision-making Abilities- Managers Are Frequently Forced To Choose Between Competing Advertising And Marketing Strategies Proposed By Employees.
Interpersonal Abilities- Managers Must Interact With A Variety Of People In Various Roles Both Inside And Outside Of The Organisation.
Organizational Abilities- Advertising, Promotions, And Marketing Managers Must Effectively Manage Their Time And Budget While Also Directing And Motivating Employees.
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Salary
Based On 6 Salaries, An Entry-level Advertising Manager With Less Than 1 Year Of Experience Can Expect To Earn An Average Total Compensation (tips, Bonus, And Overtime Pay) Of 400,000. Based On 6 Salaries, An Early Career Advertising Manager With 1-4 Years Of Experience Earns An Average Total Compensation Of $345,500. Based On 6 Salaries, A Mid-career Advertising Manager With 5-9 Years Of Experience Earns An Average Total Compensation Of 479,323.
Managers Of Advertising, Promotions And Marketing Have A Bright Future
Overall, Employment Of Advertising, Promotions, And Marketing Managers Is Expected To Grow 10% Over The Next Ten Years, Roughly In Line With The National Average For All Occupations.
On Average, 31,100 Openings For Advertising, Promotions, And Marketing Managers Are Expected Each Year Over The Next Decade. Many Of Those Openings Are Expected To Be Created As A Result Of The Need To Replace Workers Who Transfer To Different Occupations Or Leave The Labour Force For Other Reasons, Such As Retirement.
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Managers Of Advertising, Promotions, And Marketing Employment
Marketing Managers Will Remain In High Demand As Businesses Use Marketing Campaigns To Maintain And Expand Their Market Share. These Executives Will Be Sought After For Their Expertise In Developing Pricing Strategies And Discovering New Ways To Reach Customers.
As Electronic Media Continues To Grow In Popularity, The Demand For Print Advertisements Will Decline. The Demand For Advertising And Promotions Managers, On The Other Hand, Is Expected To Be Concentrated In Industries That Rely On These Workers To Create Digital Media Campaigns That Target Customers Via Websites, Social Media, Or Live Chats.
